eCom Afrika

MARKETPLACE - B2B
E-Commerce Platform

We build and manage a digital marketplace where African businesses can connect, showcase their products, and trade with other businesses across the continent

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To Advance the Goals of the African
Continental Free Trade Area AFCFTA

Joining the AfCFTA offers significant advantages for both exporters and importers. It creates access to a single African market of over 1.4 billion consumers, eliminates or reduces tariffs, and simplifies customs procedures—making cross-border trade faster and more cost-effective

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Our Commitment
for SMEs

We actively focus on developing and empowering African SMEs, enhancing their trade capacity and digital readiness to thrive in today’s e-commerce landscape. Supported by a multi-channel strategy that blends offline networking with strategic allianc

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Building the Future of African Trade

eCom Afrika is a pioneering Pan-African B2B e-commerce platform, founded through a strategic partnership between eFinance (cornerstone of Egypt’s digital transformation, building a smarter, more inclusive financial future), Post for Investment (the investment arm of Egypt Post) and eAswaaq Misr (a subsidiary of eFinance Investment Group) . We are committed to advance the goals of the African Continental Free Trade Area (AfCFTA) by creating a seamless, trusted, and efficient digital ecosystem where African businesses can connect, trade, and thrive.

Our Vision

A future where African businesses connect seamlessly, driving unprecedented economic prosperity and sustainable growth across the continent.

Our Mission

To empower African businesses, especially SMEs, by providing a Pan-African B2B platform that simplifies cross-border trade, fosters strategic partnerships, and unlocks the vast potential of intra-African commerce.

Our Founders & Backing

eCom Afrika is built on a foundation of excellence and trust, brought to you by:

Our core services

B2B Digital Marketplace

Our core platform connecting African businesses for seamless cross-border trade.

Export Facilitation

We simplify complex export processes, helping African businesses reach new markets.

Order Fulfillment & Logistics

End-to-end logistics support, ensuring efficient packing, shipping, and delivery.

Quality assurance and inspection

Ensuring trusted quality and compliance through expert import and export inspections.

Trade Finance & Value-Added Services

Access to financial solutions and insights-driven services to help your business grow.

Our Ecosystem

For Merchants For Buyers For Partners

Expand Your Reach Across Africa

eCom Afrika helps merchants expand across the continent by showcasing their products on a trusted, data-driven marketplace. Through smart tools, secure payments, and access to trade finance, we simplify operations and boost visibility. With a strong focus on quality, ethical sourcing, and hands-on regional support, eCom Afrika empowers businesses to grow sustainably and compete confidently in Africa’s evolving digital economy.

Key Benefits:

Wider Market Reach
Verified Quality & Trust
Streamlined Trade Operations
Enhanced Competitiveness
Dedicated Support
Local Market Expertise
Strategic Partnerships for Growth

Confident Sourcing, Simplified

eCom Afrika connects buyers to a trusted network of verified African suppliers, offering premium, ethically sourced products that meet regional standards. With smart procurement tools, fast logistics, and expert trade insights, we make sourcing simpler, faster, and more reliable — empowering confident and sustainable purchasing decisions.

Key Benefits:

Trusted, Verified Suppliers
Seamless Procurement
Reliable, Efficient Deliveries
Insight-Driven Decisions
Ethical & Sustainable Choices
End-to-End Trade Solutions
Confident, Hassle-Free Sourcing

For Partners

Amplify Your Impact Across Africa

Join us in empowering African trade. We collaborate with banks, international organizations, trade bodies, and embassies to build a more integrated and prosperous African market.

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Expand your market influence and reach.

Add New Cards

Support SME growth and development.

Verify

Promote secure and standardized trade.

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Advance regional integration under AfCFTA.

Amplify Your Impact Across Africa

eCom Afrika invites partners to shape the future of African trade by empowering SMEs and driving sustainable growth. Through our trusted digital platform, partners gain wider market influence, connect with key stakeholders, and champion transparent, standardized trade aligned with AfCFTA goals. Together, we’re building a stronger, more connected Africa.

Key Benefits:

Drive Sustainable Growth
Expand Market Influence
Promote Secure, Transparent Trade
Foster Regional Integration
Align with a Shared Vision
Leverage a Scalable Platform
Enable Strategic Collaboration

Our Products

Our initial products for launching phase

Fertilizers & Animal Feed

Textiles

Building materials

Food & Beverages

PHARMACEUTICAL

Fresh produce

Our Strategic Advantage

Pan-African Logistics Network

Harnessing strategic alliances with leading 3PLs to ensure seamless and scalable last-mile logistics.

Robust Digital Infrastructure

Strategic Economic Impact

Our operations are aligned with Egypt's Vision 2030 and the AfCFTA, contributing to regional economic development and attracting investment.

Empowered Ecosystem

We focus on creating value for all stakeholders—sellers, buyers, and partners—to build a sustainable trade community.

Why Choose eCom Afrika?

The Hybrid Advantage

We uniquely blend a robust digital marketplace with a network of on-the-ground trade representatives, ensuring both scalability and local market expertise.

Foundational Strength

Backed by the technological prowess of eAswaaq/eFinance and the vast logistics network of Egypt Post, we offer an unparalleled foundation for trade.

SME Empowerment

We are dedicated to building the digital trade capacity of small and medium enterprises, the backbone of Africa's economy.

Seamless & Compliant Trade

Our integrated services and partnerships streamline everything from payments to logistics and customs clearance.

Ethical & Verified Network

We work exclusively with verified merchants, promoting quality, transparency, and responsible sourcing.